Slice Avenue was never just about creating affordable, high-quality, high-function tennis apparel.

As a family, we have run a charity for the last 20 years. Many people don’t realise how competitive the charity space is. It’s downright hard to get funding and donations.

We’d always dreamed of being able to create a retail business that could give back to local charities and organisations. Tennis has always been in our blood.

Two of our parents competed at Wimbledon, and the Australian and French open. We have competed in Tennis ourselves, and our children now both play competitively.

As parents, we were finding it challenging to find tennis clothing that suited our needs.

What we did find was usually overseas. This meant shipping was expensive, time consuming, and returns were difficult. We also struggled to find anything with the quality we were looking for.

We wanted to be able to continue our charity work, as well as give our children a sun-safe and comfortable experience on the court.

Enter Slice Avenue.

Our pieces are designed by tennis players for tennis players. All are manufactured here in Sydney, making shipping cheap, fast, and returns easy.

Our fabrics are all of the highest quality; we know that you need them to last. We’ve also designed our pieces to suit the Australian climate. Rest assured that when you’re wearing Slice Avenue, you’ll be as comfortable, stylish and cool as you can possibly be. Our ’longer – length’ skirt design is unique to Slice Avenue and unrivalled by any other in Australia.

Best of all, we now have a project that directly gives back to our local charities and organisations. With your support, we can increase the portions we donate.

We’re truly grateful that you’re here. Without you, none of this would be possible.


The Russells xx